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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Page: 135
ISBN: 0321620062, 9780321620064
Format: pdf
Publisher: New Riders Press

Help users play with the features on teh site, help them discover. Over the past few years the phrase "content strategy" has been popping up more and more in discussions about the web and other interactive media. While the company's New York, LA and Dallas offices are to bear the brunt of the cuts, the company's CEO Mark Pincus said the impact of the layoffs will be felt across every group in the company. If you've been reading our blog at all in the last year you know that it starts with solid content strategy. More brands are bringing more content in their web presence – to help customers make the right choice. Job Content Manager URHOU13-06 - Houston Texas Position Overview The Content Manager is responsible for the implementation of the local stations' content strategy on their online and mobile platforms maintaining brand cohesiveness as well as. Users do not commonly browse the internet looking for a good design or decent user experience. You're a web professional: a designer, developer, information architect, or strategist. Users browse the web in search of good content. There are many misconceptions about what this role is in its entirety. Farmville creator Zynga is to lay off 18pc of its workforce – approximately 520 people – as part of a dramatic restructure to transform the company from a web company into more of a social and multiplayer operation. A more in-depth angles than merely reusing the same topic in multiple places. This second edition retains all that was wonderful in the first book,. In charge of the daily update of the web sites, the Content Manager will also oversee the stations' social media strategy, including communicating accurately with listeners to secure brand integrity. Important voices in content strategy. To the prevalence of microdocument architectures across the Web, it is a small sideshow.” The web actually provides a lot of opportunity for structured authoring because you can easily put a form to content, providing a more controlled way to wrap content with semantic tags. But what does that really mean? She is the author of the seminal Content Strategy for the Web (2nd edition. How do we build web places that actually meet human needs? Check out this lengthy discussion on the content strategy group for different angles to explore here. Adding voices that matter beyond mine:.